Author Topic: Sales in Germany (Jan-Apr) 2013 - Adventure Segment  (Read 1917 times)

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Offline Doc

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I thought you might be interested in the sales figures in Germany Jan-Apr 2013 for our 'segment'.

BMW GS 1200                   3550
KTM 1190 Adventure           493
Ducati Multistrada 1200       454
Crosstourer                        369
Tiger Explorer                     296

No other bikes in our segment made the top 50.

There's no denying the sales figures - the GS has many fans, and more dealers for all the repair work :745:

(see attachment)

#1

Offline Allroadtoad

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #1 on: May 21, 2013, 05:27:51 PM
The GS marketing is second to none, you gotta give `m that...
`12 VFR1200X Silver
`98 DR650SE

#2

Offline Doc

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #2 on: May 21, 2013, 05:44:00 PM
The Product Managers are certainly earning their Euros. I don't think Honda do enough to promote their very good bikes.

#3

Offline Barbancourt

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #3 on: May 21, 2013, 06:30:32 PM
I don't know how it is in the UK, Germany, Netherlands or any other country, but here in Belgium it's not easy to find some publicity in magazines from any Honda bike.
Can't understand why!

Almost 10 times more GS than CT's. It's unbelievable. These figures are not only new sold bikes, but also bikes who got a new license plate. ( second, third hand included)!

The word "Zulassungen" doesn' mean new sold.

#4

Offline thetrecker

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #4 on: May 21, 2013, 06:44:46 PM
Interesting when the KTM was made more mainstream looking, it shoots up the sales chart, KTM is better with advertising and making their accessories more available (and possibly affordable). Triumph is improving in this area too but the big H... nothing to say and extortionate prices. I see the English dealers showing photos of their range with 0% interest and extra's thrown in but the CT is not in the line up :187:
Thetrecker. Sometimes your the bug and sometimes your the windshield.

#5

Offline Doc

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #5 on: May 21, 2013, 06:46:15 PM
*Originally Posted by Barbancourt [+]
Almost 10 times more GS than CT's. It's unbelievable. These figures are not only new sold bikes, but also bikes who got a new license plate. ( second, third hand included)!

The word "Zulassungen" doesn' mean new sold.

I took these figures from the 'Neuzulassungen' (new registrations only) document - so these are all new bikes  :002:

#6

Offline Bernie

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #6 on: May 21, 2013, 08:34:18 PM
Yes, these are new bikes.
But there also also quite a lot "Tageszulassungen" (just for one day). This is done by BMW itself or some dealers. So they can sell new bikes with 2nd hand prices.

It's quite well known that BMW and also (with cards of course) VW is doing that.

Nevertheless they really sell very well !

#7

Offline Doc

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Re: Sales in Germany (Jan-Apr) 2013 - Adventure Segment
Reply #7 on: May 21, 2013, 10:03:08 PM
Last year the GS outsold the CT by 6 to 1. This year, with the water-cooled GS it's 10 to 1.  Guess they were all waiting for the new GS then.

The Honda target in Germany is 1500 CT's for the year. I think they may fall a little short, but 1500 sold in total in Germany since the bike was introduced isn't bad.

My dealer has 5 in the showroom waiting for new owners. 1 is registered as a demo bike, so it counts as sold for the statistics.

I've only seen 8 different CTs though - including the CTs belonging to the forum members I've met.
Last Edit: May 21, 2013, 10:10:03 PM by Doc

 



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