I don't really buy mags anymore. If I see something on the cover I might check it out. Mostly RIDE or Bike I buy. I think I like reading about the gear etc. I've been into bikes for 25-30 years now, however along the way I have also dabbled in Hi-Fi, golf, guitars (still like playing). I hav noticed that it doesn't matter what 'hobby' you may have, and what gear you might have bought.....there's always someone saying the item B is better than A.
For example. I have a Gibson Les Paul. Now, some folk think this is a great guitar and it is......however, whenever I took the plunge and bought one.....what do I read in the next mag? something like 'Nothing beats the sound of a Fender Stratocaster, it is so open sounding and does not stamp it's foot across the sound like gibson's Size 12 hobnail boot, which can sometimes muddy the sound of a track/mix' .......argghhhh!!! Did I sell the Les Paul and buy a Strat.......nope!
Same with bikes. by all means check out the mags to see what's out there to narrow down the 'to try' list. Go and try them out...pick the one that suits your, budget, needs and then don't look at another 'shout out' which contains your bike in the list. Chances are the testers will find something bad to say about it :)